OLDER THAN IRELAND – A BOX- OFFICE SUCCESS WILL HIT SHELVES ON NOVEMBER 20

Element Picture’s Distribution are delighted with their continued success in releasing Irish Documentaries. Their latest feat is with Alex Fegan’s much loved OLDER THAN IRELAND which has currently grossed  over  €155k at the Irish box-office and still continues to play strong into week 8 of release .The positive word of mouth and glowing reviews has propelled the film to play in over 35 cinemas and venues since release, reaching audiences that would previously not get the opportunity to see this genre of film.

 

To date, Element Pictures Distribution have released the top 3 grossing  Irish Documentaries in Ireland with Ken Wardrop’s much acclaimed His & Hers still the No. 1 Irish Documentary with a total box-office of €286000.  This is now followed by OLDER THAN IRELAND and then Joel Conroy’s powerful surfing documentary Waveriders which EPD released in 2009 which grossed €110000. Such strong numbers highlight that documentaries can really compete with feature films with significant box-office potential.

 

Speaking on their recent success with OLDER THAN IRELAND, Audrey Shields, head of distribution at

“We are delighted with the tremendous success of OLDER THAN IRELAND and to work once again with Alex following THE IRISH PUB.  His ability to capture unique Irish stories full of warmth and wisdom is testament to his skill of getting to the heart of what makes us Irish.  Building on our experience of reaching Irish audiences throughout the country – from multiplex cinemas to local venues, the film enjoyed 8 weeks of sell out Dublin screenings and succeeded in reaching audiences right across Ireland from Waterford to Tralee, Galway to Bundoran.  Both young and old have laughed and cried as they shared in the memories of these amazing centenarians.”  Audrey Sheils

 

Karen O’Malley, Head of Home Entertainment  commented “I’m very happy to announce that Older Than Ireland will be available to own on DVD & On Demand on Friday, 20th November.  Soon audiences will be able to share this beautifully unique film on DVD with their loved ones for Christmas.  Pre-orders are flying out the door and from November 20th you’ll find the DVD in a wide network of retailers nationwide, including: HMV, Xtra-vision, Tesco, Supervalu, Golden Discs, Tower Records, Eason and Heatons, or order your copy online from ElementPictures.ie and Amazon.  For On Demand viewing you’ll find Older Than Ireland on iTunes and Volta.ie.”